A Flooring Contractor’s Guide to Selling Acoustic Underlay

1. Enhanced Living Comfort and Well-being: Explain how acoustic underlay improves the quality of life in residential high-rises by reducing noise pollution. Emphasise its role in minimising stress, heart diseases, and sleep-related problems caused by noise.
2. Compliance with Building Regulations: Stress the importance of meeting and exceeding local building regulations and standards. Acoustic underlay not only ensures compliance but enhances the overall acoustic comfort of the building. You can read the SASGO blog on Key Flooring Standards in Construction here.
3. Sustainability and Environmental Responsibility: Highlight the eco-friendly aspects of products like SoundBase's SBA19. Their recyclable nature and contribution to LEED points can be a significant selling point for developers keen on sustainability.
4. Wide Application Range: ​Emphasise the versatility of acoustic underlays in various settings within the building, such as healthcare facilities and educational institutions, ensuring a peaceful environment for all occupants.

1. Boosted Productivity and Focus: For office spaces, noise reduction is key to enhancing employee concentration and productivity. Detail how acoustic underlay creates a quieter work environment, leading to increased efficiency and better focus.
2. Confidentiality in Business Operations: Outline how soundproofing safeguards sensitive business discussions, an aspect crucial for offices managing confidential information.
3. Healthier Work Environment: Discuss the health benefits associated with a quieter office, such as reduced stress and lower risk of heart-related health issues, contributing to a healthier work environment.
4. Underfoot Comfort: Underlay has been proven to increase the comfort of the end user, particularly in office environments. It essentially adds a cushion layer underneath the floor covering solution that has been installed, therefore adding another layer in between the end-user and the subfloor.

Visit the SoundBase website to learn more about their acoustic underlay ranges, SBA19 and SBA27. Both of which are building regulation compliant acoustic underlayments which are ideal installation into apartment, hotel, educational, and commercial projects due to the high levels of performance they display.

• Tailored Solutions: Emphasise that you provide tailored solutions that cater to the specific acoustic needs of each project, whether it's a high-rise residential building or a bustling office space.
• Health and Comfort: Make sure to highlight the health and comfort benefits of acoustic underlay, essential in creating a pleasant living and working environment.
• Sustainability and Compliance: Point out the eco-friendliness and compliance with building regulations of the underlays, highlighting your commitment to quality and responsibility.​

As flooring contractors, your expertise in acoustic underlay not only elevates the quality of your projects but also brings immense value to your clients. Remember, you're not just installing floors; you're enhancing the way people experience their spaces.

To view the current SASGO stock of acoustic and non-acoustic underlay solutions, click here. Or, you can reach out to a member of our sales team to discuss which solutions are best for your project. Call now on 0330 053 2500 or send in an email to sales@sasgo.co.uk.